Last updated: 9 November 2026
At The Poppet, privacy is simple.
We help Australians compare gold, silver, platinum and palladium bullion prices from Australian dealers. You don't need an account, and we don't ask for your name, email address, phone number or payment details.
Our goal is to help you compare bullion prices while collecting as little information as possible.
This policy explains what information we collect, how we use it, and how we protect your privacy.
Our privacy approach
Unlike many websites, The Poppet does not rely on advertising networks, user profiles or third-party tracking tools.
We believe you should be able to compare bullion prices, research dealers and browse precious metal products without being followed around the internet.
That means:
- No accounts
- No newsletters
- No marketing lists
- No cookies
- No Google Analytics
- No Facebook Pixel
- No third-party advertising trackers
- No sale of personal information
Information we collect
To understand how the site is being used and to improve the experience for visitors, we collect limited anonymous usage information.
This may include:
- Pages viewed
- Filters selected (such as metal type, weight, bar or coin)
- Searches entered into the site's search box
- Dealer links clicked
- Products viewed before clicking through
- The website that referred you to The Poppet (such as a search engine)
- Device type (phone, tablet or desktop computer)
- Approximate location at a state or territory level
We use this information to understand how visitors use the site and to improve our comparison tools.
What we don't collect
We do not collect:
- Names
- Email addresses
- Phone numbers
- Payment information
- Residential addresses
- Government identification details
Searches that appear to contain personal information such as email addresses or phone numbers are automatically excluded from analytics records.
We do not create user profiles and we do not attempt to identify individual visitors.
How anonymous usage data works
We deliberately minimise the information stored about each visit.
To help protect privacy:
- IP addresses are not stored alongside analytics data
- Visit times are rounded to the nearest hour
- Records are not linked together into user profiles
- Events are stored as standalone anonymous actions
For example, a record might show that:
“Someone in Victoria clicked through to a dealer to view a 1oz gold coin.”
It would not identify who that person was.
Security and server logs
Like all websites, our web servers temporarily record basic technical information to help prevent abuse, investigate security issues and diagnose faults.
These logs may contain:
- IP address
- Time of request
- Requested page or file
- Technical connection information
Security logs are retained for no longer than 14 days before being deleted.
Storage on your device
The Poppet stores a small number of preferences in your browser so the site remembers settings such as:
- Light or dark mode
- Product filters
- Display preferences
These settings remain on your device and are not transmitted to us.
You can remove them at any time by clearing your browser data.
How we use information
The limited anonymous information we collect helps us:
- Improve product comparisons
- Understand which precious metals and products visitors are interested in
- Identify search results that need improvement
- Fix technical issues
- Measure the usefulness of dealer listings
We may also use aggregated statistics when discussing partnerships or sponsorship opportunities with bullion dealers.
Any information shared is statistical only and cannot identify individual visitors.
Who can access the information
Anonymous usage data may be accessible to:
The Poppet
Data is stored on servers located in Australia and is used to operate and improve the website.
Bullion dealers
We may provide participating dealers with aggregated information about their own listings, such as:
- Number of click-throughs
- Popular products
- General traffic trends
We do not provide information that identifies individual visitors.
Legal requirements
We may disclose information where required by Australian law, including in response to valid court orders or legal obligations.
Data retention
We retain anonymous usage information for up to three years so we can analyse long-term trends and improve the service over time.
Server security logs are deleted after 14 days.
Sponsorship and advertising
The Poppet currently has no advertising.
If sponsored listings or advertising are introduced in future:
- Sponsored content will be clearly labelled
- Sponsorship will not influence bullion prices displayed
- Sponsorship will not affect the order of price comparisons
- Editorial and comparison data will remain independent
Our goal is to ensure users can always distinguish advertising from objective price comparisons.
Your privacy choices
If your browser sends a:
- Global Privacy Control (GPC) signal, or
- Do Not Track (DNT) request,
we do not record analytics information for that visit.
The website also functions normally when content blockers or privacy tools are enabled.
Because we do not create user accounts or maintain personal visitor profiles, we are generally unable to identify information relating to a specific individual.
If you believe we may hold personal information about you, please contact us and we will investigate.
Contact us
Questions, concerns or privacy requests can be sent to:
We aim to respond within 30 days.
If you're not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
Changes to this policy
If we change what information we collect or how it is used, we will update this page and revise the “Last updated” date shown above.
See also: About The Poppet · Methodology